
The Deceptive Calm of Inertia
While the world is fundamentally changing due to AI, on the surface, little seems to be happening. That is the trap of inertia. And your opportunity.
Tom Schenkenberg•3 min
Our perspective on AI, software development, and building modern software

While the world is fundamentally changing due to AI, on the surface, little seems to be happening. That is the trap of inertia. And your opportunity.

The business case has changed. Why pay for 100 features when you only need 20? Just build what you need.

The software that makes your business unique should be yours. AI finally makes this achievable.

AI is more powerful than ever. The art is in directing it toward what your business truly needs.