You can just build things

For years, the adage in IT was simple: Buy before Build. Unless software was your core product, the advice was almost always to buy an existing solution. Why reinvent the wheel? Custom development was expensive, risky, and always took longer than planned.

But the world has changed. The balance has shifted.

The new calculation

Thanks to AI and the incredible speed of modern prototyping tools, the barrier to building has been drastically lowered. What used to take a team of five developers and six months can now often be built by one or two people in a few weeks.

This means the business case has fundamentally changed. You no longer need a massive investment request, a multi-year roadmap, or a sixty-page risk analysis to try something.

You can just build something. Today.

The 100 vs. 20 rule

We have become accustomed to massive SaaS packages. Software that can do everything. You buy a package with 100 features, pay top dollar, and then only use 20 of them.

Worse yet: those 20 features don't work quite the way your process works. So you adapt your process to the software. The world upside down: instead of software supporting you, the tool dictates how you must work.

Now that the cost of building is so low, you can flip that logic. Why not just build the 20 features you actually need? Tailor-made, exactly how your business works, and without the baggage of those other 80 functions.

You get software that:

1. Does exactly what you want: No workarounds, no compromises.
2. Is yours: You determine the roadmap, not a product manager in Silicon Valley.
3. Is lean and fast: No bloatware, just pure functionality.

Freedom with responsibility

Of course, there is a caveat. "Just building things" doesn't mean you should just throw code over the fence. Maintainability, security, and scalability remain crucial. You don't want to create spaghetti code that is unmanageable in a year.

But here too, AI helps. With the right guidance, it helps us not only write code faster but also create better tests, generate documentation, and enforce standards. You can build professional, robust software with a fraction of the overhead of the past.

That is precisely where i7 makes the difference. Because AI without direction produces a lot of junk very quickly. We use our decades of experience to guide that AI in the right direction. We ensure that the speed of today does not come at the expense of the quality of tomorrow. This way, you get software that is not only built quickly but can also last for years.

A call to optimism

This is a time of unprecedented opportunity for companies. You no longer have to wait for a vendor to add that one feature. You no longer have to groan under heavy enterprise software that slows down your employees.

You have the freedom to take matters into your own hands. Do you have an idea to improve a process? Do you see an opportunity to serve your customers better?

Don't let old dogmas about risks and costs hold you back. They are outdated. The tools are there. The speed is there.

You can just build things!