The Deceptive Calm of Inertia
While the world is fundamentally changing due to AI, on the surface, little seems to be happening. That is the trap of inertia. And your opportunity.
Inertia. The resistance to change. The phenomenon where shifts happen agonizingly slowly. People keep doing what they've always done. Companies stick to their processes; after all, they are proven, robust, and 'work well'. Why fix a machine that's running?
But the rise of AI changes this fundamentally. We are currently in a strange intermediate phase, a kind of 'limbo'. A time when that very inertia makes it seem like not much is actually going on. An 'AI' button appears here and there in software, we play around with ChatGPT, and that's it. Business as usual.
The Limbo Era
Appearances are deceiving. Under the surface, the tectonic plates of how we work, create, and add value are shifting.
Companies that dare to adapt their processes to the new reality during this 'limbo' time can already leverage the super powers of AI. They build in weeks what takes others months. They automate what was manual labor just yesterday.
While a small group of frontrunners takes this leap, the rest are still in meetings. Committees are being formed to determine how AI fits into the "2030 strategy". Waiting for regulation, for certainty, for the masses.
Seize This Moment
My advice: use this time. Innovate now.
This blog is about that unique opportunity. The state of calm the world seems to be in now is coming to an end. The gap between those who embrace AI and those who cling to the old ways grows larger every day.
Before the masses move, everyone now has the chance to lead. To resist that inertia. Not to wait until it feels safe, but to build when it yields the most return.
The old processes still work, yes. But for how long? The new reality won't wait.